The project was implemented as a 24-month initiative aimed at promoting positive social values and principles through sport. It focused on using the sports environment as a key channel for disseminating these values, applying non-formal education as its main methodological approach.
Special emphasis was placed on football coaches, who were recognized as key educators and influencers within their communities. Through targeted training activities, their skills were enhanced to promote values such as respect, cooperation, equality, and social inclusion both within and beyond the sports context.
The project brought together 13 partners from 7 European countries, representing four key sectors: sport, youth, research, and education. This cross-sector collaboration contributed to the development and dissemination of innovative approaches in education through sport.
The initiative highlighted sport as a powerful tool for social change and communication, reinforcing the role of coaches as educators. Its outcomes supported a more holistic approach to sport, generating a positive impact on young people and society as a whole.