The “Youth, Business, Better” (YBB) project focused on the development of entrepreneurial skills and competences among young people, representing an important pathway for strengthening self-employment, active participation, and social inclusion. At the same time, it contributed to promoting a bottom-up development approach, maximizing the potential of natural, cultural, and traditional assets that characterize rural areas across Europe and the Western Balkans.
The project adopted a comprehensive approach to addressing youth unemployment in rural areas through the exchange and development of knowledge, best practices, and non-formal education (NFE) tools. This process enhanced the capacity of local youth stakeholders to support youth empowerment and employability, fostering the transfer of entrepreneurial skills and encouraging initiatives tailored to local needs.
The consortium consisted of experienced youth organizations with long-standing involvement in supporting disadvantaged young people in rural areas through non-formal education methodologies. Through this collaboration, knowledge exchange was strengthened, and sustainable tools and practices were developed, contributing to youth empowerment and the promotion of local development.